Stick to your resolutions with the new Apple Watch
Making resolutions is great—but sticking to them and staying motivated to reach our goals isn’t always easy. In fact, while nearly 80% of French people say they genuinely want to make good resolutions for their body and health, most give up quickly due to lack of time or motivation.
That’s why, at the start of 2021, Fnac and Apple Watch teamed up around a common goal: to launch a major movement to motivate the French to make—and keep—their resolutions and get into top shape in 2021. It’s simple: with Fnac and the Apple Watch, you’ll have no excuse not to follow through on your resolutions.
The campaign :
An influencer campaign featuring three talents from different worlds who, over the course of three weeks, took on the challenge of sticking to their resolution—with the help of a new kind of coach: the Apple Watch Series 6.
An influencer campaign featuring three talents from different worlds who, over the course of three weeks, took on the challenge of sticking to their resolution—with the help of a new kind of coach: the Apple Watch Series 6.
To kick off the campaign, Norma created and produced a series of inspiring short films in which each talent announces their personal challenge and shares the motivation behind it.
The campaign was then amplified through a social media component, where each talent documented their experience via Instagram Stories—sharing their progress, mindset, tips, and the Apple Watch features that supported them in achieving their goal, day by day and in real time.
