Norma created for La Ligue Contre le Cancer a serie of podcast in the form of passionate discussions about well-being to inspire listeners to take the path to a better, healthier and longer life. A unique and effective way of talking about “cancer prevention” around stories and advices that are as useful as they are inspiring.
In each episode, Axel Kahn, renowned geneticist and president of La Ligue Contre le Cance, one of whose great passions was walking, met a new personality during a walk in Paris, sharing a part of the path together to converse about the secrets to a better and healthier life.
The series brought together personalities such as Christophe André, Laurent Mariotte and the author Frédéric Lenoir, with whom Dr Khan debated with passion on strong subjects such as "the quest for happiness".
To bring this 100% audio format to life, we gave illustrator Kim Roselier carte blanche to transpose each episode into a real painting, which we then declined into a multitude of micro-contents to promote the serie.
