To promote a major national photo competition organized by Fnac, Norma set up a large campaign on Instagram to inspire and encourage users to participate by sharing their photos.
Based on the idea that “every photo can hide an untold story”, we imagined an influencer campaign in which a series of photographers and content creators reveal the story behind one of their Instagram posts, which photo was made with the camera of one of the four partners of the campaign (Sony, Canon, GoPro, Oppo).
Initiated by a series of 4 films recounting the photos of Bruno Maltor, JC Pieri, Léa Camilleri and La Penderie de Chloé, the campaign was then amplified by the activation of a series of micro-influencers who promoted the game -competition on their account.
