A social media campaign to promote the arrival at Fnac of the new generation of Canon, Nikon and Fujifilm hybrid cameras.
The campaign invites Fnac consumers to awaken their photographer's instinct thanks to the inspiration, the advices and techniques of three international icons of adventure photography on Instagram: Alex Strohl (Montana), Morgan Phillips (Seattle) and Jon Sanchez (Biarritz) who each represented one of the three partner cameras.
The campaign invites Fnac consumers to awaken their photographer's instinct thanks to the inspiration, the advices and techniques of three international icons of adventure photography on Instagram: Alex Strohl (Montana), Morgan Phillips (Seattle) and Jon Sanchez (Biarritz) who each represented one of the three partner cameras.
The campaign featured a series of three mini-workshops embodied by the photographers and broadcasted on the Fnac YouTube channel. It was then amplified in media on Instagram and relayed on the accounts of each talent.
