25h of live entertainment to celebrate the Kinder Bueno anniversary
To celebrate its 25th birthday, Kinder Bueno has decided to celebrate with all its fans by inviting them to an original and unforgettable event everybody could participate.
Providence agency (BETC) and Endemol Beyond, the leader in digital entertainment for millennials, teamed up together to offer a unique experience : «Les 25h de Dingue », A 25 hours long party for all the Bueno fans, broadcast LIVE on Facebook.
On the 29th october, the only 25-hour day of the year, 5 candidates selected on Facebook, 8 YouTube stars and a team of famous radio and Tv hosts embarked on a 25-hour long adventure to experience incredible surprises and crazy challenges.
To make this happen we’ve created the first ever mobile billboard, a Kinder Bueno branded truck turned into a real « talk-show
studio » to drive the contestants around Paris from one challenge to another and pick-up the YouTubers and many guests along the road. An amazing trip they will never forget.
The Results :
- 1,5million during the live (without media spending)
- 1 interaction every 2 views
- 2 Million reach with the posts after the party