To celebrate the launch of the new RX, the Lexus emblematic hybrid SUV, Norma imagined and produced a film in collaboration with National Geographic : a road trip into the heart of Japan and its traditions, in which Stephane Rotenberg drives us to the origins of Omotenashi. A true state of mind that can be defined as “the sense of Japanese hospitality” but also one of the founding values of Lexus, which was inspired by its codes in the conception and design of the new RX.
The film, broadcasted on National Geographic platforms, was also accompanied by a serie of contents (editorial, photo reports, etc) around Japanese traditions and the art of Takumi artisans, whose quest for excellence is also at the heart Lexus values.
