During the UEFA Euro 2016, Orange launched a large social media campaign focusing on the fans to make them the real stars of the tournament. One of the most exciting promise of the campaign was to listen and measure fan support during each day of the tournament and award the most passionate fans by lightning up the Eiffel tour with the color of their country. To amplify the campaign on Orange's social media accounts, Endemol Beyond came up with the idea to create a serie of attractive, colorful and mesmerizing face painting videos that would showcase the passion of the fans. The 24 videos had been spread on the orange's Instagram, Twitter and Facebook accounts during the whole tournament as a lever to generate support from the fans.
