A Social media & TV campaign to launch the new Rossignol Urban Chic brand and announce his new partnership with Martin Fourcade.
As a mountain and sport brand, Rossignol wanted to tackle the urban fashion industry with a serie of contents that would reveal their new ambassador and showcase the new collection.
We came up with the idea of portraying Martin Fourcade planting the Rossignol flag on the roofs of Paris, as a bold statement and iconic way to announce that the brand has found its way to the capital of fashion and proudly mark its new territory on the summit of the city.
Agency : Endemol Beyond / Creative Director : Gregory Marguerie / Director & photos : Julien Widmer
